Bringing up the talk during another conversation might seem natural but is not always useful. It needs practice and preparation. Planning is important as much as solid reasons to make that kind of money. As with all other high-end stuff like expensive cars and bikes, the audience is narrow. There are only limited trials to make and you need to hit the jackpot. So, how do you play your cards to maximize the possibility of a deal? This might seem far-fetched, but is actually not that complicated. One needs to understand the logic behind selling just about any property and selling a luxury villa or any other high-stakes plot. This has to be a role model for other such jobs. So, among attention to detail, the right impression is deemed too.
Suppose you are tasked with creating a presentation for selling a few flats in the new DLF Crest that is coming up in the heart of the city. What are the do’s and don’ts of this task? How will you approach your clients? And, where would you begin with, in the first place? There are several such questions, but we shall go slowly and steadily. It starts with what we know about the product, in this case, the 3 BHK penthouse apartments that we wish to find a buyer for. If you are a property dealer, it is your job to look for potential buyer’s day in and day out. You simply cannot rest having taken a token pay from the owner. This is why the job of property dealership is a tough one, despite hundreds of businesses operating in and around us. So, making the best possible impression and finding the best possible quote are not synonymous. For instance, after your presentation and have listed all the merits, you are not appreciated. If the client admires the property, but feels a lack of interest in going ahead with the deal, there can be several such ifs and buts, and as a property dealer, selling that flat in the newly made apartment is the objective.
So, let us start with the basics of selling a luxury home. As an individual, what can we do?
- Start with the pros and cons of the apartment. Include the details; make them prominent in your presentation. Whatever it is you are preparing, images or video, make it cinematic. Since, everything starts with visual consumption, address the pros to the max.
- Look for the right timing. There are several periods of ups and downs of the market. When the market is fluctuating, it is difficult to find a potential client to invest or buy a property. Then, approaching your current high-end client base would also be futile.
- Prepare a psychological profile of the buyer. If are already thinking of approaching someone, do some research on them. Or else, prepare an application-oriented profile that shows the merits of having this apartment compared to anything else.
When you do just these three, locations like DLF Crest Gurgaon, and other such luxury homes can meet their new owners very soon.